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Yamaha to Cut Motorcycle Production in 2009

With mounting inventories coupled with a drop in demand, Yamaha will be cutting its motorcycle production in Japan by 24 percent this year or to about 260,000 total units; one newspaper reported this would be a 40-year low for the manufacture. Yamaha plans to cut production for motorcycles and other products by 30 percent in the Americas, 20 percent in Europe but will maintain production levels in Asia where demand has not dropped off. The company is forecasting its group sales to fall 22 percent with an operating loss of about $300 million.

Yamaha Showcases New “Revs Your Heart” Slogan with Impressive Domino Show – Video

Yamaha recently announced it is adopting a new slogan to go with its “New Medium-Term Management Plan” for 2013-2015: “Yamaha Revs Your Heart“. The new slogan connects two key themes for Yamaha, the sound of its engines racing and the passion its products instills in its customers. To introduce its new brand slogan, Yamaha Motor produced a video featuring thousands of cascading dominoes.

Yamaha XTW250 RYOKU Concept at the 2011 Tokyo Motor Show

Of the concept models Yamaha announced it would introduce at the 2011 Tokyo Motor Show, it was the heavy-duty looking XTW250 RYOKU concept that drew the most attention from our readers. Here we have new photographs of Yamaha’s “SUV motorcycle” from the show floor of the Tokyo Motor Show courtesy of Colum Wood, editor of our sister site Autoguide.com, who was in attendance. Yamaha describes the XTW250 RYOKU concept as an “unrestricted, anytime, anywhere” mobility vehicle offering performance, operability the capacity to carry heavy loads.