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The Emperor’s New Clothes — Josh Hayes’ Style for 2013

Three-time and defending AMA Pro National Guard SuperBike Champion, Josh Hayes (above right), and 2012 AMA Pro National Guard SuperBike Rookie of the Year, Josh Herrin, are ready to debut new livery on their Monster Energy/Graves/Yamaha YZF-R1 next week in Daytona. Joining them are 2012 AMA Pro GoPro Daytona SportBike race winner, Cameron Beaubier, and 2012 AMA Pro Motorcycle-Superstore.com SuperSport race winner, Garrett Gerloff, on their Yamaha Extended Service/Monster Energy/Graves/Yamaha Daytona SportBike YZF-R6s. The four riders and their machines recently completed a photo session at Yamaha’s U.S.

Yamaha Showcases New “Revs Your Heart” Slogan with Impressive Domino Show – Video

Yamaha recently announced it is adopting a new slogan to go with its “New Medium-Term Management Plan” for 2013-2015: “Yamaha Revs Your Heart“. The new slogan connects two key themes for Yamaha, the sound of its engines racing and the passion its products instills in its customers. To introduce its new brand slogan, Yamaha Motor produced a video featuring thousands of cascading dominoes.

Yamaha Reports Q2 2012 Results

Yamaha has lowered its 2012 year-end sales forecast by 14.3% after reporting disappointing first half results. The Japanese manufacturer reported a profit of 14.5 billion yen (US$184.3 million), a 49.8% decrease from a profit of 29 billion yen reported in the first half of 2011. According to the company’s financial report for the quarter ended June 30, 2012, Yamaha‘s net sales totaled 632.2 billion yen (US$8.04 billion), a 4.6% decrease from net sales of 663.1 billion yen reported in the same quarter of 2011.