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Yamaha Named Official Motorcycle Of Road America

The economic downturn hit the motorcycle world particularly hard, as many factory-backed road racing efforts closed shop. The decision, while unfortunate, isn’t hard to understand, as racing at the highest levels isn’t cheap, and a factory involvement means added pressure to succeed, which ultimately means spending more money to do so. Through it all, however, Yamaha has remained involved with the sport, fielding factory teams and sponsoring various riding schools and even racetracks.

Day 11 Dakar 2014: Coma Wins, Extends Overall Lead

Day 11 marked the longest stage to date of the Dakar Rally, as the competitors tackled the 605km (376 miles) special stage, covering a variety of terrain, hard ground, mountains, plus 120km (75 miles) of sand and dunes in the Copiapo area. Despite this, and a fall at the beginning of the stage, Marc Coma again demonstrated his status as boss of the Dakar 2014, by picking up his third victory of the year, further reinforcing his position at the top of the general standings. Five-time Dakar winner Cyril Depres opened the piste for 400km before dropping slightly to finish just 02:31 behind Marc Coma in first.

Yamaha Reports Q1 2012 Results

Yamaha reported a 5.3% decrease in worldwide motorcycle sales over the first quarter of 2012 despite a 25% increase in North American sales. In the quarter ended March 31, 2012, Yamaha sold 1.599 million motorcycles worldwide, down from 1.689 million motorcycles sold over the same quarter in 2011. Most of the decline was due to Yamaha’s performance in the Asian market.