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Yamaha Reports 2013 Sales Results

Yamaha reported a 1.2% decrease in motorcycle sales in 2013 but managed to increase its net sales revenue by 16.2%, thanks in large part to the depreciation of the Japanese yen. According to the company’s 2013 fiscal report, Yamaha sold 6,014,000 motorcycles last year, down slightly from 6,090,000 sold in 2012. The good news however, is most of the sales decrease was limited to Thailand and Vietnam where the economy worsened in 2013, while Yamaha’s sales increased in nearly all other markets.

Yamaha YZF-R1 Returns for 2013 with New Colors

Yamaha announced new 2013 colors and graphics for its flagship sportbike, the YZF-R1. Beside the three color options, the 2013 Yamaha R1 returns unchanged, after getting a new seven-level traction control system in 2012. The three color options for 2013 are Matte Gray, Rapid Red and Raven, and the Team Yamaha Blue and White.

Hero MotoCorp Reports Sales of 541,615 Motorcycles and Scooters in December 2012

Whenever we publish stories about the motorcycle industry in India, we still get comments from readers surprised at how big a role that nation’s market plays, and perhaps more poignantly, how small it makes the U.S. market look. The latest sales numbers from Hero MotoCorp, India’s market leader, should further highlight the importance of India’s motorcycle market.