2011 Yamaha Fjr 1300a on 2040-motos

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Yamaha Announces Star Bolt Café Prototype for 2013 Tokyo Motor Show

Yamaha announced it will present a new café-styled version of the Star Bolt at the Nov. 22-Dec. 1 Tokyo Motor Show.

Intermot 2012: 2013 Yamaha FZ8 Announced

Along with the announcement of the updated 2013 FJR1300A, Yamaha also announced that its naked middleweight roadster, the FZ8, has received a handful of updates for 2013. Key among the modest improvements is revised EFI programming for smoother, snappier throttle response, and front suspension is now full adjustability. The fork has new preload and rebound adjustments atop the fork legs, while a new compression damping adjuster is located at the bottom of the fork.

Yamaha Officially Announces Monster Energy Sponsorship

As we reported in December, energy drink producer Monster Energy has signed a sponsorship agreement with Yamaha‘s factory MotoGP program, putting its brand on the Yamaha YZR-M1 race bikes, team clothing and equipment, as well as riders Jorge Lorenzo and Valentino Rossi. Monster Energy already had a personal sponsorship deal with Rossi but the company will now also sponsor Lorenzo. The reigning MotoGP Champion had previously had a sponsorship arrangement with rival energy drink company RockStar, but Yamaha exercised a clause in its contract with Lorenzo allowing a buy out of the RockStar deal as it conflicts with the team’s sponsor.