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Moto blog
Yamaha Showcases New “Revs Your Heart” Slogan with Impressive Domino Show – Video
Tue, 02 Apr 2013Yamaha recently announced it is adopting a new slogan to go with its “New Medium-Term Management Plan” for 2013-2015: “Yamaha Revs Your Heart“. The new slogan connects two key themes for Yamaha, the sound of its engines racing and the passion its products instills in its customers. To introduce its new brand slogan, Yamaha Motor produced a video featuring thousands of cascading dominoes.
Yamaha, Honda Donate to Thailand Flood Relief Efforts
Thu, 20 Oct 2011Honda and Yamaha announced relief aid for the people of Thailand affected by severe flooding that has swamped large parts of the country since late July. Yamaha and its Thai subsidiaries are donating a relief package worth about 30 million yen (US$390,000) including 3,000 life jackets. Yamaha is evaluating what items to provide including outboard motors.
Yamaha EVINO and EKIDS Prototypes Annonced for Tokyo Motor Show
Fri, 08 Nov 2013Yamaha will present an electric prototype version of its Vino scooter and a new electric dirt bike for youths at the Nov. 22-Dec. 1 Tokyo Motor Show.
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