2013 Victory Cross Country Tour on 2040-motos

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Victory Strengthens Sponsorship of Bellator MMA

Victory Motorcycles has taken a page out of Harley-Davidson‘s marketing playbook, signing a new sponsorship agreement with Bellator MMA, and becoming the mixed martial arts promotion’s official motorcycle brand. The partnership is similar to Harley-Davidson’s arrangement with Bellator’s chief competitor, the Ultimate Fighting Championship. The two brands started their relationship last August with some cross promotion including branding the walkway to the cage as “Victory Lane.” Beginning with the premiere of Bellator’s tenth season on Feb.

Polaris Reports Q2 2011 Results – Victory Sales Revenue Up 99%!

Polaris Industries reported a 99% increase in on-road vehicle (i.e. Victory Motorcycles) sales, and a 90% increase in overall net income over the second quarter of 2011. For the quarter ended June 20, 2011, Polaris reported $30.9 million in product sales from its on-road division which consists primarily of Victory Motorcycles.

Drag Specialties Releases New Harley FXS/FLS and Victory Hammer Seats

Drag Specialties, long known for its quality aftermarket parts, has released new seats for two different American motorcycle manufacturers. Harley-Davidson FXS/FLS models now have stylish Predator Seats available for their bike. The solar-reflective leather on the seat surface is claimed to reduce the surface temperature of a sun-baked seat by “as much as 25 degrees.” The sides are constructed of automotive-grade vinyl.