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2013 US Motorcycle Sales Data

The Motorcycle Industry Council (MIC) reported a modest 1.4% growth in U.S. motorcycle and scooter sales in 2013, with consumers purchasing 465,783 vehicles. The sales data represents numbers from the MIC’s member brands which include BMW, Can-Am, Ducati, Harley-Davidson, Honda, Kawasaki, KTM, the Piaggio Group (which includes Aprilia, Moto Guzzi and Vespa), Victory, Suzuki, Triumph and Yamaha.

Victory Strengthens Sponsorship of Bellator MMA

Victory Motorcycles has taken a page out of Harley-Davidson‘s marketing playbook, signing a new sponsorship agreement with Bellator MMA, and becoming the mixed martial arts promotion’s official motorcycle brand. The partnership is similar to Harley-Davidson’s arrangement with Bellator’s chief competitor, the Ultimate Fighting Championship. The two brands started their relationship last August with some cross promotion including branding the walkway to the cage as “Victory Lane.” Beginning with the premiere of Bellator’s tenth season on Feb.

Gresini Promotes Moto2 Pilot Pirro to Ride CRT Machine in 2012 MotoGP Championship

Gresini announced the re-signing of racer Michele Pirro, with a promotion from the Moto2 class to the premiere MotoGP class. Pirro raced for Gresini in the Moto2 class in 2011, finishing ninth overall with a third place finish and a victory in the season-ending Valencia round. For 2012, Pirro will compete in the MotoGP class riding a CRT bike with an FTR chassis and a Honda CBR1000RR engine.