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Legends Ride Stops Sturgis Traffic

This is a small sample of the participants in Monday’s annual Legends Ride from Deadwood to Sturgis. Hundreds of bikes thundered through the Black Hills toward Sturgis on Monday afternoon, creating a cacophony not heard in these parts since, well, last year. The sixth annual Legends Ride draws thousands of riders, spectators and celebrities to the historic city of Deadwood, South Dakota each year on a charitable pilgrimage to the Buffalo Chip Campground, and organizers said Monday’s edition was likely the largest ever.

MSF Begins Year-long Real World Motorcycle Safety Study

The Motorcycle Safety Foundation has started what it calls the first-ever naturalistic study of motorcycling, with 100 motorcycles equipped with data logging equipment to record real-world riding situations over the course of a year. The information will valuable data that will help shape the MSF’s rider education and rider training program and other safety initiatives. “Our priority with this research is to observe the participants on a day-to-day basis,” says Dr.

Polaris Reports Q3 2013 Sales Results

Polaris Industries topped the $1 billion mark in sales for the first time in company history during the third quarter. Total sales revenue totaled $1.1 billion in the quarter, up 25.3% from $879.9 million reported in the same quarter last year. “Our record third quarter results reflect both the ongoing demand for our existing products and the potential contained within the initial shipments of our model year 2014 vehicles, the largest new product introduction in the company’s history,” says Scott Wine, chief executive officer of Polaris Industries.