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Victory Strengthens Sponsorship of Bellator MMA

Victory Motorcycles has taken a page out of Harley-Davidson‘s marketing playbook, signing a new sponsorship agreement with Bellator MMA, and becoming the mixed martial arts promotion’s official motorcycle brand. The partnership is similar to Harley-Davidson’s arrangement with Bellator’s chief competitor, the Ultimate Fighting Championship. The two brands started their relationship last August with some cross promotion including branding the walkway to the cage as “Victory Lane.” Beginning with the premiere of Bellator’s tenth season on Feb.

What’s next for Polaris?

Polaris Industries, the parent company of Victory Motorcycles, announced this week it will form a new on-road vehicle division. The official announcement says the new division “maximizes cohesive and strategic growth for Victory Motorcycles and other on-road products and brands”. Which begs the question: what other on-road products and brands?

Polaris Reports Q2 2013 Results

Polaris Industries reports a 11.8% increase in net sales and a 14.6% increase in profit over the quarter ended June 30, 2013. The company earned a record $80 million in profit in the quarter, compared to $69.8 million in the same quarter last year. Most of the gains however were from Polaris’ off-road vehicles, its GEM, Goupil and Aixam small vehicles and sales of parts, garments and accessories including Klim apparel.