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New Delhi Auto Expo 2012 – Motorcycle Manufacturers Draw Battle Lines for World’s Second Largest Market

In past years, the biennial Auto Expo in India slipped under the radar while the industry was focused more on shows such as EICMA in Italy and Intermot in Germany. But with India’s middle class starting to flex its financial muscle while other markets continue to struggle, the New Delhi show is becoming much more prominent, with major OEMs positioning themselves to claim a piece of the India’s 13 million vehicles-a-year market. We’ve already looked at India-produced Royal Enfield’s new Thunderbird 500 and Hero Moto’s hybrid scooter concept which debuted at the Auto Expo, and today we’ll look at what the major international OEMs presented.

Polaris to Launch Victory in India

Polaris plans to bring its Victory Motorcycles brand to India by the end of the year, says Pankaj Dubey, managing director of Polaris India. “Yes we have decided to launch in the market by the end of 2013,” Dubey tells the Press Trust of India. The American company entered the Indian market in 2012 at the New Delhi Auto Expo.

Playboy Playmates Vie for Cover of 2013 Victory Motorcycles Brochure – Video

Playboy and Victory Motorcycles are working together in a promotion that will see a Playmate grace the cover of Victory‘s 2013 brochure. Fans can vote for one of three Playboy Playmates to appear on the brochure at PB-Victory.com. The Victory motorcycle that will appear with the winning playmate will later be auctioned to benefit Operation Gratitude, a non-profit organization that sends care packages to United States service personnel stationed overseas.