2013 Victory Hammer 8-ball on 2040-motos

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Custom Choppers for Allstate Insurance by Ness, Perewitz, Fairless Unveiled at Bike Week

Mega stars of the custom chopper world Arlen Ness, Dave Perewitz and Rick Fairless have each built a one-off custom motorcycle for Allstate Insurance Co. Each bike embodies themes representing Allstate’s involvement in the motorcycle community, like the company’s motorcycle awareness program called Once is Never Enough (ONE), which Fairless incorporated into his design. A fourth motorcycle, a Victory Cross Country customized by Ness, is the grand prize in Allstate’s national sweepstakes (www.allstate.com/motosweepstakes).

Get down on your knees and play

This remarkable shot of Eddie Lawson is taken by Rich Chenet. It was August 1980 and Lawson was undergoing a titanic scrap for the AMA title with Wes Cooley and Freddie Spencer here at Pocono Raceway in Philladelphia. The circuit is known as the 'Tricky Triangle' amongst the NASCAR drivers but the superbikes used a mix of infield and sections of the banked circuit.

Brammo Earns Seventh Place Against Gas Bikes

This past weekend, Brammo arrived to Sonoma Raceway in Central California ready to do battle. Only this time the electric sportbike manufacturer would be trading blows not with other electric bikes, but with their ICE counterparts at the second round of the American Federation of Motorcyclists series — one of the oldest club racing organizations in the country. We recently mentioned Brammo’s eligibility with AFM, and this weekend was the first outing. Team Icon Brammo and its two riders Eric Bostrom and Steve Atlas competed on the Empulse RR machines while third rider, Shelina Moreda, rode the Team Parker Brammo Empulse TTX — a modified version of the road-legal Empulse.