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Victory Strengthens Sponsorship of Bellator MMA

Victory Motorcycles has taken a page out of Harley-Davidson‘s marketing playbook, signing a new sponsorship agreement with Bellator MMA, and becoming the mixed martial arts promotion’s official motorcycle brand. The partnership is similar to Harley-Davidson’s arrangement with Bellator’s chief competitor, the Ultimate Fighting Championship. The two brands started their relationship last August with some cross promotion including branding the walkway to the cage as “Victory Lane.” Beginning with the premiere of Bellator’s tenth season on Feb.

Day 3 Dakar 2014: Barreda Maintains Overall Lead, Despres Catches Up

Joan Barreda won his second special stage this year and now boasts a lead of more than 13 minutes over Cyril Despres and Marc Coma, the two other beneficiaries of a particularly decisive stage. Today’s stage, part one of the first marathon stage with no team service, was characterized by the highest ever racing altitude in Dakar history. Facing the 22,841 foot summit of the Aconcagua, South America´s highest mountain, the motorcycle riders had to cross a pass over 14,107 feet in elevation in trial-like conditions.

Polaris Announces Internal Restructuring

Although the changes will not affect the Indian and Victory sales teams, Polaris Industries announced today that it had merged its sales, sales operations, service, corporate marketing and interactive team to form the Global Customer Excellence team. The new organizational structure will be lead by VP of Global Customer Excellence, Tim Larson. Vice President of Global Customer Excellence, Tim Larson.