2023 Vespa Sprint 50 Justin Bieber X on 2040-motos

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What Does a Vespa Smell Like?

You can always tell you’re looking at a Vespa-issued press photo because it looks like it came from a fashion shoot rather than a media kit for a scooter. Just look at the images above from the official Vespa Primavera press kit. Of course, this is all part of Vespa’s brand identity, appealing to styish young urbanites more likely to read GQ than Motortrend.

Wall-climbing Vespas Star in Italian Art Exhibit

If you find yourself visiting Italy this year, be sure to stop in Florence to see a line of Vespas climbing the wall of the Gallery Hotel Art. The dozen Vespa shells are joined by three other scooters on the ground, each carefully painted by artist Simone D’Auria in an exhibit titled “Freedom” as part of the broader Lungarno Collection art project. D’Auria painted each scooter’s body with a nature-themed livery using a water transfer printing technique.

2015 EICMA: Vespa Settantesimo

To celebrate 70 years of Vespa, for 2016 the company is offering the Primavera, GTS and PX in an exclusive color scheme: the Azzurro 70. This unique paintwork include a dark brown saddle, finished with contrasting beige piping and a Vespa Settantesimo logo placed on the passenger seat. The three Settantesimo models are also characterized by a dedicated graphic on the side fairings and an identification plate on the door of the front glove compartment.