2021 Vespa Sprint 150 on 2040-motos

Vespa Sprint tech info

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Vespa Launches The 946 Bellissima

At almost $10,500, the Vespa 946 might be a pricey scooter, but boy is it good looking. Well, leave it to Vespa to up the purdy level even more with the 946 Bellissima. Limited to only 100 units, the Vespa 946 Bellissima offers exclusivity and distinction in unique Vespa fashion.

What Does a Vespa Smell Like?

You can always tell you’re looking at a Vespa-issued press photo because it looks like it came from a fashion shoot rather than a media kit for a scooter. Just look at the images above from the official Vespa Primavera press kit. Of course, this is all part of Vespa’s brand identity, appealing to styish young urbanites more likely to read GQ than Motortrend.

2023 Vespa GTS300 Review - First Ride

Riding an urban icon in Rome Credit: Photos by Vespa Although the word “iconic” is tossed around in marketing materials far too frequently, very few means of motorized transport find themselves deserving of the term. Vespa is one of those marques. Much like Xerox was, at one point, what all means of photocopying were called, there was an era in which all scooters were generically referred to as Vespas.