2024 Other Makes Primavera 50 on 2040-motos

Vespa Primavera 50 tech info

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2020 Vespa GTS 300 Review

Scootin' on the Sei Giorni As V-Twin is to Harley-Davidson, Ducati is to sportbikes, and tissue paper is to Kleenex, the word scooter is synonymous with Vespa. The signature Vespa shape is what the masses have come to know as a scooter. With a rich history dating back to 1946, Vespa almost immediately won over the hearts and mind of people all over the world.

What Does a Vespa Smell Like?

You can always tell you’re looking at a Vespa-issued press photo because it looks like it came from a fashion shoot rather than a media kit for a scooter. Just look at the images above from the official Vespa Primavera press kit. Of course, this is all part of Vespa’s brand identity, appealing to styish young urbanites more likely to read GQ than Motortrend.

Vespa is getting more stylish with Armani

Two Italian style icons together. The Armani brand is 40 years old, and the Piaggio Group is 130 years old. Both companies celebrate the anniversary with the release of a joint work of art - Vespa 946 Emporio Armani.