Vespa Motorcycles

About Vespa

Vespa is one of the most renowned luxury brands in the whole world. If you didn’t hear about it, you, of course, saw these iconic scooters in movies, magazines and numerous ad campaigns.
Vespa is manufactured by Piaggio and means ‘wasp’ in Italian. This whole brand has actually burst onto the scene from a single 1946 Piaggio model and hasn’t left the scooter Olympus ever since.

After World War II Italy was severely restricted from manufacturing aircrafts and had to turn to other light industries such as producing motorcycles and scooters. Italians urgently needed a modern and affordable type of transportation for the masses and Vespa became this innovative and most importantly useful product that won the hearts of a post-WWII public. Not only was it a breakthrough as a vehicle it also became the urban culture. It’s not just a scooter it’s a lifestyle which is chosen by people of different generations who prefer freedom and imagination.

In the late 40s and early 50s Vespa doubled and triples its sales every year, but the biggest promo was Hollywood. After Audrey Hepburn side-saddled Gregory Peck’s Vespa in the feature film ‘Roman Holidays’ in 1952 for a ride through the city this resulted in over 100,000 sales. In the next years major Hollywood stars like Marlon Brando, John Wayne and Dean Martin became Vespa owners.

Recently, many young urban commuters all around the world started buying new or restored Vespas instead of cars for several reasons: the lack and high costs of parking in metropolitan areas and the low running costs of a two-wheeler. The renaissance in interest in vintage scooters also means the boom in restoring industry with many restored Vespas that are being imported from numerous countries where Vespas were manufactured in the past. 

The brand is developing and adapting to modern day requirements which resulted in production of Vespa Elettrica with a 2 kW battery and a range of 100 km (62 mi) in 2018 and it was released at the beginning of 2019. 
Piaggio/Vespa is developing a range of hybrid scooters as well.

Moto blog

Vespa's Collaboration with Disney

Disney, with its rich history of captivating storytelling and beloved characters adds an element of magic to the Vespa collaboration. The collaboration offers recognisable distinctive features. The yellow wheels remind me of Mickey Mouse’s shoes, while the black mirrors makes me picture his perfectly round ears.

Vespa's Collaboration with Justin Bieber

Vespa, the iconic Italian scooter brand, has recently made waves in the world of pop culture with its exciting collaboration featuring global pop sensation Justin Bieber. This unexpected partnership brings together the timeless charm of Vespa and the star power of Justin Bieber. As one of the most influential pop stars of our time, Justin Bieber's involvement in this collaboration adds a contemporary twist to Vespa's timeless models number 50,125 and 150.

2023 Vespa GTS300 Review - First Ride

Riding an urban icon in Rome Credit: Photos by Vespa Although the word “iconic” is tossed around in marketing materials far too frequently, very few means of motorized transport find themselves deserving of the term. Vespa is one of those marques. Much like Xerox was, at one point, what all means of photocopying were called, there was an era in which all scooters were generically referred to as Vespas.

2023 Vespa GTV First Look

A Vespa icon gets a makeover With its distinctive “faro basso” (low headlight), the Vespa GTV has been turning traditionalist heads since 2006. Today, in Milan, the 2023 Vespa GTV was unveiled. While retaining the profile that put the vintage into the GTV, it has clearly been updated to modern standards.

2022 Vespa Elettrica Red First Look

You really haven’t lived until you’ve been on back of a big-bore Vespa driven by a blissfully unaware person who just got her motorcycle license, pounding semi-floatingly over the expansion joints of an LA freeway at top speed on those tiny tires. Say, does the front end feel a bit light up there? No, that’s just our spirits, dear.

Church of MO: 1997 Vespa 125cc ET4 First Impression

Vini, vidi, vespa Pardon us for being a year early with this only-24-years ago piece by Mr. Schvetz. But when in Rome, as we are for an exciting press event, do as the Romans and bend the rules a little.

2020 Vespa GTS 300 Review

Scootin' on the Sei Giorni As V-Twin is to Harley-Davidson, Ducati is to sportbikes, and tissue paper is to Kleenex, the word scooter is synonymous with Vespa. The signature Vespa shape is what the masses have come to know as a scooter. With a rich history dating back to 1946, Vespa almost immediately won over the hearts and mind of people all over the world.

Vespa Elettrica 70 KM/H Makes Its Debut At EICMA 2019

You'll never guess what the new top speed is When Ryan Adams finished riding the 2019 Vespa Elettrica, he came back with one glaring complaint: it’s too slow. Vespa must have taken his words to heart, because at EICMA 2019 there’s a new version – the Vespa Elettrica 70 km/h – upping the top speed to, you guessed it, 70 km/h (or 44 mph for the US crowd). Vespa says this new top speed is the result of optimizing the current components already on the Elettrica and not through any change of hardware.

2019 Vespa Elettrica Review - First Ride

The Electric Wasp. We were turned loose, a silent swarm of nocuous moto-journos descending upon the city, sneaking up on the unsuspecting fashion-forward folk of Milan, only to be seen as a flash of silver and blue as we sped by. An exaggeration?

Vespa Elettrica – First Look

We’ve seen all sorts of futuristic-styled electric scooters hit the market, and while there’s nothing wrong with looking like some kind of space-age time traveler, the Vespa Elettrica’s classic scooter styling comes as a breath of fresh air in the electric two-wheeled landscape. The new electric scooter boasts a 62-mile range from its 4.2kWh lithium battery while claiming 147 lb-ft of torque from its brushless motor. More than enough torque to pull you up the steepest of hills in San Fran.