2024 Ural Gear Up Garnet Red Custom on 2040-motos

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The Institute of Adventure Research

There's something incredibly British about The Ice Run adventure. It was an idea dreamt up by Tom Morgan, Founder-in-Chief of - get this - The Institute of Adventure Research, the 'research arm' of a group called The Adventurists. Brilliant!

Ural Reports Continuing Sales Growth

Ural is reporting today an 11% sales growth for Q1 over the same period from the record year of 2012. “It’s been a very long winter for the most part of the country, not surprisingly 75% of our sales during these months were models with on-demand 2WD, which is known for all-weather and snow capability,” says Madina Merzhoeva, Ural’s Vice President. “Sales were up every month of Q1, but March turned out to be a bit more challenging.

Urals Parade Through Sochi Olympic Ceremony

With the start of the Sochi winter olympics upon us, reports have gone rampant about the terrible conditions some athletes and media have experienced so far. Lost in all the hoopla is the participation of 20 red Urals in the Olympics opening ceremony. A spectacular procession of the legendary sidecar motorcycles across the ice of the Fisht stadium symbolized one of the achievements in Russia’s post-WWII reconstruction history and gave Ural a moment of recognition in front of an international audience.