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Triumph Sets Sales Record but Suffers First Operating Loss Since 2009

Triumph sold 52,089 motorcycles from its fiscal year ended June 30, 2013, setting a new company record for annual sales. At the same time, the company announced an operating loss of £95,000 (US$155,300), the company’s time in the red since 2009. Much of the operating loss was caused by foreign currency exchanges and the cost of starting up manufacturing facilities in Brazil and India.

A short film about Zen

This beautifully shot short film alludes to a phrase by Robert M Pirsig, the author of Zen and the art of motorcycle maintenance: "If the machine produces tranquility it's right. If it disturbs you it's wrong until either the machine or your mind is changed".  But is any Triumph single ever capable of producing a sensation of tranquility, even when it is 'right'? I suspect not...

Upcoming 2014 Triumph America Horizon Now to be Called the America LT

Back in March, we broke the story of a new variant on the Triumph America for 2014 that had received an executive order from the California Air Resources Board. The CARB document, dated March 14, identified the new model as the Triumph America Horizon. Based on the name and Triumph’s current product offerings, we inferred the new model would be a new touring variant of the 865cc America cruiser.