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McQueen’s Husky on the Auction Block

Thirty-two years after his death, Steve McQueen still reigns as the coolest movie star to ever ride a motorcycle. One of his preferred brands was Husqvarna (another, seen here, was Triumph) and to the delight of motorcycle enthusiasts and McQueen fans alike, one of his bikes will soon be in the hands of a new owner. This 1970 Husqvarna 400 Cross owned and ridden by Steve McQueen will be up for auction on January 10th, at Bally’s Hotel & Casino in Las Vegas, by Bonhams. The motorcycle comes with an exhaustive quantity of documents supporting its provenance and authenticity.

Triumph Sets Sales Record but Suffers First Operating Loss Since 2009

Triumph sold 52,089 motorcycles from its fiscal year ended June 30, 2013, setting a new company record for annual sales. At the same time, the company announced an operating loss of £95,000 (US$155,300), the company’s time in the red since 2009. Much of the operating loss was caused by foreign currency exchanges and the cost of starting up manufacturing facilities in Brazil and India.

British Customs Introduces Slammer Seat For Triumph Modern Classics

The original Triumph Bonneville is such an iconic motorcycle with a huge following around the world. So when Triumph reintroduced the modern version of the Bonneville, followed by the Thruxton and America, those who were inspired by Steve McQueen‘s or Marlon Brando‘s antics, but didn’t want to mess with fixing an old motorcycle, found renewed interest. From re-entry riders to trendy hipsters, Triumph has found success with the modern classic lineup.