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Moto blog

Triumph Sets Sales Record but Suffers First Operating Loss Since 2009

Triumph sold 52,089 motorcycles from its fiscal year ended June 30, 2013, setting a new company record for annual sales. At the same time, the company announced an operating loss of £95,000 (US$155,300), the company’s time in the red since 2009. Much of the operating loss was caused by foreign currency exchanges and the cost of starting up manufacturing facilities in Brazil and India.

2013 US Motorcycle Sales Data

The Motorcycle Industry Council (MIC) reported a modest 1.4% growth in U.S. motorcycle and scooter sales in 2013, with consumers purchasing 465,783 vehicles. The sales data represents numbers from the MIC’s member brands which include BMW, Can-Am, Ducati, Harley-Davidson, Honda, Kawasaki, KTM, the Piaggio Group (which includes Aprilia, Moto Guzzi and Vespa), Victory, Suzuki, Triumph and Yamaha.

Motorcycle Live and a few of my favourite things for 2013

There is lots of shiny new metal on show at Motorcyclelive this year but for me it’s the new Triumph Daytona 675 that steals the show.  We’ve been starved of brand new models in the Supersports segment for years but for me the latest Trumpet has made the wait worthwhile. And if its performance matches its looks then I reckon the 2013 bike of the year is a foregone conclusion.  The sleek curvy nose contrasts perfectly with the more pointy angular rear end and new side mounted silencer. It is lighter, more powerful and revs harder with much work on on mass centralisation to further improve handling.  Few of us have a whole lot of spare cash these days but £8899 for the standard model seems a fair price for such an awesome bike. That said I’d have to consider selling the granny and granddad to find the extra £1700 for the 675R.  Available early next year, and surely the perfect all round track day tool, this beauty comes with upgraded suspension, brakes, ABS, a quickshifter and some nice carbon detailing. The white 675R on display at the show looked even better in the flesh than previous images I’d seen so be careful or you might find yourself handing over a deposit. With no money left from the Triumph stand you’ll need your six special numbers to come up for my second favourite show item the AGV Pista GP Project 46. Although road legal this extremely light, full carbon helmet is designed especially for racing with a huge field of vision, extensive ventilation and superb ergonomics. It also comes with earplugs which suggests there may be some compromise in the noise department but it is still an incredible piece of engineering. At £799, this special Pista is also an incredible price but there will only be one hundred available and Raceways Yamaha reckon they are going fast.