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2012 Triumph Daytona 675 Revealed; Graphics Both Bolder and Newer

Triumph revealed the 2012 edition of its Daytona 675 supersport, featuring a few cosmetic changes from the 2011 model. For 2012, the Triumph Daytona675 will be available in Phantom Black or Diablo Red. Cosmetic updates include new decals, updated Triumph script on the fuel tank, and a jet black bellypan similar to the Daytona 675R unveiled earlier this year.

Looking after number 1

There was a time when a rider’s number indicated his position from the previous season, with the ultimate accolade being the number 1 emblazoned on the front of the champion's bike. The rise of branding in MotoGP and a rider wanting to market themselves, born from Barry Sheene and his retention of no.7, saw riders decide against displaying their finish from the year before. Rossi, who on winning his numerous championships, stuck with his famous #46 in defence of his titles, instead of stamping a great number 1 on his bikes.

Triumph Reports 2011 Financial results

Triumph reported a 7% increase in unit sales and a 47.8% increase in operating profit for the fiscal year ended June 30, 2011. According to Triumph, the British manufacturer sold 48,684 units over the year, a 7% increase from the 45,501 units sold the previous year. Operating income totaled 22.3 million pounds (US$35.0 million), a large jump from the operating income of 15.1 million pounds (US$23.7 million) reported last year thanks to a more efficient use of working capital and reduced costs.