2025 Triumph Daytona 660 on 2040-motos

Triumph Daytona tech info

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Moto blog

Triumph Sets Sales Record but Suffers First Operating Loss Since 2009

Triumph sold 52,089 motorcycles from its fiscal year ended June 30, 2013, setting a new company record for annual sales. At the same time, the company announced an operating loss of £95,000 (US$155,300), the company’s time in the red since 2009. Much of the operating loss was caused by foreign currency exchanges and the cost of starting up manufacturing facilities in Brazil and India.

A thing of beauty?

The weather was pretty good over the weekend and I managed to get 500 miles in and become better acquainted with the Speed Triple. I’m still running it in but as it’s reputation suggest the bike doesn’t disappoint. There are some noticeable differences over most other naked bikes I’ve ridden, you could call them quirks, but i'll talk about those in a week or so.

Church of MO: 2002 Triumph 955i Daytona First Ride

For a while there it looked like Triumph wanted to play the superbike game with the rest of the world. But slimming down the 955i Daytona by losing its original one-sided swingarm, and other weight-saving measures, sometimes seemed more like cost-cutting ones. And maybe Triumph sensed the imminent demise of the superbike a bit earlier than some others.