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Triumph Sets Sales Record but Suffers First Operating Loss Since 2009

Triumph sold 52,089 motorcycles from its fiscal year ended June 30, 2013, setting a new company record for annual sales. At the same time, the company announced an operating loss of £95,000 (US$155,300), the company’s time in the red since 2009. Much of the operating loss was caused by foreign currency exchanges and the cost of starting up manufacturing facilities in Brazil and India.

Church of MO: 2012 Triumph Scrambler Review

Now it’s the Triumph Street Scrambler, but 10 years ago it was the Triumph only Scrambler, and it was time to open fire with the Steve McQueen marketing machine. Seems to have worked, really, and Triumph has seen fit since then to update the base Scrambler with a bigger new liquid-cooled Twin that still looks vintage. And its pair of bigger Scrambler 1200s, XE and XC, are truly sublime motorcycles we’d ride anywhere.

2024 Triumph Speed 400 & Scrambler 400 X Review – First Ride

Two new lightweights that deliver vastly different experiences The folks in Hinckley have been busy in recent years bolstering Triumph’s reputation as a two-wheeled powerhouse of tech and performance. In the past six months or so, however, it’s also been releasing new models across its product line and entering highly competitive segments that are new to the British marque in the modern era. Now, with its new 398cc liquid-cooled, four-valve Single, the company is poised to attack the lightweight/entry-level class.