2024 Royal Enfield Bullet 350 on 2040-motos

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Polaris Forms Joint Venture with Royal Enfield Owners Eicher Motors

Polaris Industries has formed a new joint venture with Eicher Motors, the parent company of Royal Enfield. The new joint venture will develop new products for India and other emerging markets. The new company will be backed by a $50 million investment with both Polaris and Eicher sharing 50%.

Royal Enfield Unveils SG650 Concept

Taking the 650 Twin in new - and old - directions Fans of Royal Enfield’s Continental GT and Interceptor 650 owe it to themselves to take a long look at the SG650 Concept. This neoretro interpretation of the platform sure turned our heads. [UPDATE: Eicher Motors, which owns RE, had previously filed trademark applications in multiple markets for the name “Royal Enfield Shotgun”.

2014 Royal Enfield Continental GT Café Racer Launches in London

India’s Royal Enfield went back to the brand’s roots in England to unveil its lightest and most powerful model, the Continental GT. The location of the launch was important for a couple of reasons. For one, Royal Enfield drew inspiration from the British Rocker subculture of the ’50s and ’60s which spawn the café racer.