2023 Royal Enfield Scram 411 White Flame on 2040-motos

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Moto blog

New Delhi Auto Expo 2012 – Motorcycle Manufacturers Draw Battle Lines for World’s Second Largest Market

In past years, the biennial Auto Expo in India slipped under the radar while the industry was focused more on shows such as EICMA in Italy and Intermot in Germany. But with India’s middle class starting to flex its financial muscle while other markets continue to struggle, the New Delhi show is becoming much more prominent, with major OEMs positioning themselves to claim a piece of the India’s 13 million vehicles-a-year market. We’ve already looked at India-produced Royal Enfield’s new Thunderbird 500 and Hero Moto’s hybrid scooter concept which debuted at the Auto Expo, and today we’ll look at what the major international OEMs presented.

Royal Enfield Names Rod Copes President, North America

Royal Enfield, the world’s oldest motorcycle brand in continuous production, has named industry veteran Rod Copes as President, North America. Rod will be responsible for driving Royal Enfield’s businesses in the United States and Canada. By naming Copes to a top-level executive position, Royal Enfield has firmly stated its intentions to rapidly expand the brand in the U.S., its top export market.

2019 Royal Enfield Continental GT 650 And Interceptor 650 Review - First Ride

One platform; two personalities Credit: Photos by Royal Enfield Ever since my interview last December with Rod Copes, President of Royal Enfield North America, I’ve been looking forward to experiencing the new 650 Twin the company developed for the Continental GT 650 and the Interceptor 650. The common engine and chassis underlying these two models represent just one of “several” platforms slated to be released by RE in the next 3-5 years, according to Copes. Additionally, Copes claims that these platforms will all be aimed at the 400-700cc category because Royal Enfield wants to be the global leader in the middle-weight segment, which he thinks is underutilized as most manufacturers have been exploiting the heavy-weight market with its wider profit margins.