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Royal Enfield Names Rod Copes President, North America

Royal Enfield, the world’s oldest motorcycle brand in continuous production, has named industry veteran Rod Copes as President, North America. Rod will be responsible for driving Royal Enfield’s businesses in the United States and Canada. By naming Copes to a top-level executive position, Royal Enfield has firmly stated its intentions to rapidly expand the brand in the U.S., its top export market.

2019 Royal Enfield Continental GT 650 And Interceptor 650 Review - First Ride

One platform; two personalities Credit: Photos by Royal Enfield Ever since my interview last December with Rod Copes, President of Royal Enfield North America, I’ve been looking forward to experiencing the new 650 Twin the company developed for the Continental GT 650 and the Interceptor 650. The common engine and chassis underlying these two models represent just one of “several” platforms slated to be released by RE in the next 3-5 years, according to Copes. Additionally, Copes claims that these platforms will all be aimed at the 400-700cc category because Royal Enfield wants to be the global leader in the middle-weight segment, which he thinks is underutilized as most manufacturers have been exploiting the heavy-weight market with its wider profit margins.

Royal Enfield Concept Kx Revealed At EICMA

While still just a concept show-bike, perhaps there are hints of things to come from Royal Enfield Concept bikes are often used to showcase the design chops of a manufacturer while testing the water for potential new model ideas. Royal Enfield has clearly stated that the Concept Kx is just to allow the company’s designers to strut their stuff and raise the company’s profile. The Kx certainly does attract attention with its blend of retro and modern styling.