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Polaris Forms Joint Venture with Royal Enfield Owners Eicher Motors

Polaris Industries has formed a new joint venture with Eicher Motors, the parent company of Royal Enfield. The new joint venture will develop new products for India and other emerging markets. The new company will be backed by a $50 million investment with both Polaris and Eicher sharing 50%.

Royal Enfield's UK Technology Center Tour

We go inside the Indian company's English development facility Thomas R. “Big Tom” Callahan, Jr., an auto parts salesman from Sandusky, Ohio, once said, “You can get a good look at a T-bone by sticking your head up a bull’s ass, but wouldn’t you rather take a butcher’s word for it?” When it comes to steak, we at MO would be inclined to heed the butcher’s advice, but when it comes to motorcycles, we’d prefer to take that “deeper” look to see for ourselves… Royal Enfield’s UK Technology Center in Leicestershire, England was opened in May 2017 and is situated on the privately owned Bruntingthorpe Proving Grounds. Royal Enfield has made a sizable investment to the tune of £100 million (about $120 million at the time), and the new engineering and design facility is truly first class.

Royal Enfield Concept Kx Revealed At EICMA

While still just a concept show-bike, perhaps there are hints of things to come from Royal Enfield Concept bikes are often used to showcase the design chops of a manufacturer while testing the water for potential new model ideas. Royal Enfield has clearly stated that the Concept Kx is just to allow the company’s designers to strut their stuff and raise the company’s profile. The Kx certainly does attract attention with its blend of retro and modern styling.