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2012 Royal Enfield Thunderbird 500 Unveiled in India

Royal Enfield has unveiled a new 500cc Thunderbird cruiser at the 2012 Auto Expo in New Delhi, India. The 2012 Royal Enfield Thunderbird 500 is a larger displacement version of the 346cc Thunderbird which Royal Enfield first unveiled in 2000. The original Thunderbird 350 was Royal Enfield’s first model to use a unit construction engine.

Royal Enfield Names Rod Copes President, North America

Royal Enfield, the world’s oldest motorcycle brand in continuous production, has named industry veteran Rod Copes as President, North America. Rod will be responsible for driving Royal Enfield’s businesses in the United States and Canada. By naming Copes to a top-level executive position, Royal Enfield has firmly stated its intentions to rapidly expand the brand in the U.S., its top export market.

Polaris Forms Joint Venture with Royal Enfield Owners Eicher Motors

Polaris Industries has formed a new joint venture with Eicher Motors, the parent company of Royal Enfield. The new joint venture will develop new products for India and other emerging markets. The new company will be backed by a $50 million investment with both Polaris and Eicher sharing 50%.