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Polaris Forms Joint Venture with Royal Enfield Owners Eicher Motors

Polaris Industries has formed a new joint venture with Eicher Motors, the parent company of Royal Enfield. The new joint venture will develop new products for India and other emerging markets. The new company will be backed by a $50 million investment with both Polaris and Eicher sharing 50%.

2014 Royal Enfield Continental GT Café Racer Launches in London

India’s Royal Enfield went back to the brand’s roots in England to unveil its lightest and most powerful model, the Continental GT. The location of the launch was important for a couple of reasons. For one, Royal Enfield drew inspiration from the British Rocker subculture of the ’50s and ’60s which spawn the café racer.

Royal Enfield Announces Record Sales Growth

Royal Enfield announced a new sales record as unit sales over the first three quarters of 2011 have already surpassed worldwide sales totals for all of 2010. Figures for the third quarter are still coming in, but Royal Enfield reports sales of 42,000 units in the first half, representing a year-on-year increase of 40%. The Indian manufacturer says it is on track to meet its goal of 70,000 units for 2011.