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About Piaggio

The story of this great Italian motorcycle manufacturer started in Sestri Ponente (Genova) in 1884 when young Rinaldo Piaggio took over his father’s business and converted it into a luxury furniture company. Back then he didn’t know that his company was destined to win the hearts of all of Italy but with a different product.

Piaggio & Co, in the beginning of the twentieth century, provided Italian and foreign ships with high-end furniture. It has to be said that back then Italy had a thriving economy. But Rinaldo was in doubt, whether this sector had opportunities to really grow in the future.

This is why he decided to expand into railway business which allowed him to build a team of talented engineers who would eventually help his company become leaders in modern automotive industry.

The start of the WWI opened up a new business opportunity for Rinaldo - aviation. His company started building and repairing seaplanes. Already in 1917 Piaggio acquired another Italian aviation company which eventually helped him avoid the postwar crisis and later take over one of the rivaling companies.

In 1924 the company acquired Pontedera factory which became an important factory for the company, where it was able to build its own aircraft engines and, later on, other types of vehicles.

One of the first victories after the purchase of the companies was a man named Giovanni Pegna, an extremely talented designer and engineer. He became the man who designed the four-engine P108 which was the last great Italian-built plane before the WWII.

The end of the war meant that the country would have to rebuild itself and that people would have to have a vehicle that would allow them to get around. The first Piaggio scooters, designed by Renzo Spolti, MP1 and MP5 (MP stands for Moto Piaggio) were nicknamed ‘Paperino’. Enrico Piaggio was not impressed with the design and the MP6 prototype with all sorts of innovations was produced in 1945. Already in 1946, a year later, a motorcycle was produced that would make history - Vespa 98.

The next step to achieve was to become green! Piaggio has long been an innovator in green technologies and respecting the nature and in 1975 they produced their first electric Ape. Then came the MP3 - the first ever three-wheeled scooter.

In the twenty-first century the company continues to be eco-friendly and goes on to invest in sustainable vehicles, producing MP3 Hybrid and introducing Vespa Elettrica.

Moto blog

2023 Piaggio 1 E-Scooter Range First Look

Tue, 08 Nov 2022

The Piaggio 1 now comes in three versions Urban riders understand the utility of e-scooters, and the Piaggio 1 is a prime example of the genre. Today, Piaggio announced the 2023 Piaggio 1 line of e-scooters, with three members for a variety of uses. The first two, the Piaggio 1 and 1+ are considered mopeds and are speed-limited to 28 mph with a range of 34 miles and 60 miles, respectively.

2023 Piaggio MP3 Three-Wheeled Scooters – First Look

Thu, 02 Jun 2022

New range-topping 530cc engine Piaggio announced an updated MP3 lineup, giving its three-wheeled scooters a number of technological upgrades, as well as a new range-topping MP3 530 hpe Exclusive model. The 2023 MP3 models receive a new, larger front end. The bodywork is wider and now looks a bit like a hockey goalie’s mask.

2022 Piaggio BV 400 S Review

Thu, 07 Apr 2022

A sophisticated scoot with a little more muscle. Credit: Photos by Evans Brasfield The saying is massively overused, but there really is no replacement for displacement. Such is the case with the updated 2022 Piaggio BV 400 S – BV being the abbreviation for Beverly.

Showdown: 2022 Piaggio BV400 Vs. Suzuki Burgman 400

Thu, 31 Mar 2022

This is how you tour Los Angeles without all the stress. Credit: Photos by Evans Brasfield; Video by Sean Matic and Mark Miller | Videos by Sean Matic and Mark Miller Ah, Los Angeles. The city of angels and Dodger dogs, beaches and mountains.

Piaggio 1 Feng Chen Wang First Look

Tue, 23 Nov 2021

I'm getting indigenous flora, also health, prosperity, and harmony. What? You don’t know who Feng Chen Wang is?

Piaggio One electric scooter: the first details have recently appeared

Sun, 20 Jun 2021

The Piaggio One electric scooter will be available in three versions: One, One+ and One Active, differing in electric motor power and battery capacity. The base version will be equipped with a 1.2 kW motor and a 1.8 kWh battery. The maximum speed of the electric scooter will be only 45 km/h, the power reserve is about 55 km.

Piaggio's "eSR1" Trademark Filing Hints at an Electric Aprilia Scooter

Mon, 30 Nov 2020

A new trademark filing for an “eSR1” logo may suggest an electric Aprilia scooter is on the way. The Aprilia eSR1 will likely share technology with another member of the Piaggio family, the Vespa Elettrica scooter. The European Union Intellectual Property Office published the trademark application today, showing a logo with “eSR1” in a stylized font.

Piaggio Files Patent for Active Aerodynamic System

Thu, 14 May 2020

Illustrations show a last-gen MP3, but the concept could apply to sportier models Piaggio has filed a patent for an active aerodynamic device using winglets that rotate up or down to affect rotational torque. The patent, published today with the World Intelletual Property Office but initially filed in Italy in late 2018, uses a last-generation MP3 three-wheeled scooter in its illustrations, but the principles behind that patent can apply just as well on a two-wheeled motorcycle. It’s public knowledge that Piaggio has been working on an active aerodynamic system, though the choice to use the MP3 in the patent illustrations is a bit surprising.

2020 Piaggio Beverly 350 Tourer First-a Look-a

Tue, 05 Nov 2019

The Beverly’s been around the block more than once, starting way back in 2001, but it retains its place at the head of the world’s largest scooter manufacturer’s table. Piaggio showed three versions of the latest Beverly at EICMA – Beverly, Beverly S and Beverly 350 Tourer – but only the Tourer will be coming to America, complete with a sporty smoked windshield and a capacious 36-liter top box. And make no mistake: With its 30-horsepower 330 cc single and 16/14-inch tires, these scooters can scoot.

2016 Piaggio MP3 500ie Review

Tue, 16 Feb 2016

Wow, it's almost as convenient as a third hand. Maybe somebody beat you with a kickstand when you were a child, and you carry an irrational fear of them? Let it go, with the MP3 you can relax, you don’t need one.

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