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Moto Guzzi Offering Free Test Rides On New California 1400 Custom ABS

If you’ve been anxious to try the new Moto Guzzi California 1400 Custom ABS, featuring the largest engine Guzzi has ever built, traction control, rider modes, ABS, cruise control, ride-by-wire and impeccable fit and finish, but didn’t know how to actually get your hands on one, you’re in luck. Moto Guzzi dealers across the country are offering free test rides. All you need to do is have a motorcycle endorsement and fill out the Moto Guzzi California Test Ride Form to schedule an appointment with your nearest dealer.

Piaggio Reports Q1 2013 Results

The Piaggio Group reported an 11.6% drop in net sales for the first quarter of 2013, the result of a struggling economy and unseasonably cold weather in Europe and a flatlining two-wheeler market in Vietnam. There was however some good news in North America, Vespa sales in India and a 27.8% increase in Moto Guzzi sales. According to the company’s first quarter report, Piaggio reported net sales of 303.4 million euros (US$396.8 million), down from net sales of 343.1 million euros reported the same quarter of 2012.

2014 Moto Guzzi California 1400 Custom and Touring Arrive at US Dealerships April 15

Moto Guzzi announced the all new California 1400 Custom and Touring models will land at American dealerships on April 15. The 2014 Moto Guzzi California 1400 Touring will be priced at $17,990 while the Custom version will be available for $14,990. The two new models form the centerpiece for the Piaggio Group‘s efforts to reinvigorate the Moto Guzzi brand.

Ewan McGregor Stars in Ad Campaign for 2013 Moto Guzzi California 1400

Considering how much his films “Long Way Round” and “Long Way Down” for popularizing the GS, you’d think Scottish actor Ewan McGregor was a BMW guy. His friend and co-star in those two travelogues, Charley Boorman is a BMW brand ambassador, and it’d be easy to assume McGregor is as well. The truth is McGregor, well known for his love of motorcycles, is a much bigger fan of Moto Guzzi.

Piaggio Reports 2012 Sales Results

The Piaggio Group reported a 7.3% decrease in net sales and a 9.0% decrease in net profit for 2012, thanks in large part to a sharp decline in demand in Europe including an all-time low for motorcycle sales in Italy. Piaggio reported net sales of 1.406 billion euros (US$1.842 billion) in 2012, down from 1.516 billion euros in 2011. Motorcycles and scooters accounted for net sales of 993.3 million euros  (US$1.301 billion), a 3.1% decrease from 1.025 billion euros reported for 2011.

Moto Guzzi Taking the Motorcycle Show Experience to Airports to Promote the California 1400

A pair of muscular-looking V-Twin cruisers sit on a dais in front of a dramatically lit backdrop as attractive female brand representatives greet guests, answer questions and pose for pictures. This scene is fairly commonplace at convention centers during the motorcycle show season, but Moto Guzzi is taking the scenario to a new location: airports. Moto Guzzi is bringing the motorcycle show experience to select airports in Europe to promote its new California 1400 models.

2012 US Motorcycle Sales Results – Industry Reports 2.6% Increase

The Motorcycle Industry Council reported a 2.6% increase in motorcycle sales in the U.S. market for 2012. According to the industry group’s figures, American consumers purchased 452,386 motorcycles in 2012 compared to 440,899 motorcycles in 2011.

EICMA 2012: Moto Guzzi California 1400 Custom and Touring Versions Revealed

Last week, we got a peak at the new touring version of the Moto Guzzi California 1400, the new flagship cruiser from the Italian brand. Piaggio has now presented the new California 1400 at the 2012 EICMA Show in both its touring trim and the custom version pictured above. The new Moto Guzzi California 1400 is powered by a 1380cc V-Twin engine, which Piaggio claims is the largest V-Twin produced by an European manufacturer.

2013 Moto Guzzi California 1400 Revealed in Touring Guise

Photographs of the final production touring version of the Moto Guzzi California 1400 have emerged, just days before the bagger’s impending debut at the 2012 EICMA show. The 2013 Moto Guzzi California 1400 will come equipped with ride-by-wire throttle, switchable maps, ABS, traction control and cruise control, making it perhaps the most technologically-advanced Moto Guzzi ever developed. Powering the California 1400 is an air/oil-cooled 1380cc V-Twin engine mounted longitudinally in Moto Guzzi fashion.

Piaggio Reports Q3 2012 Results

The Piaggio Group reported a 9.1% decrease in net sales over the first nine months of 2012 compared to the same period in 2011, thanks in large part to a strong decline in the European market for two-wheelers. According to Piaggio‘s third quarter 2012 report, the Italian manufacturer recorded 706.3 million euros (US$913.8 million) in motorcycle and scooter sales, compared to 777.2 million in sales over the same period of 2011. The Piaggio Group, which also includes the brands Aprilia, Moto Guzzi, Vespa and other brands, sold 321,300 motorcycles and scooters in the first nine months of 2012, a year-on-year decrease of 3.5% from 2011.