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Piaggio Reports Q2 2013 Results

The Piaggio Group reported a 12.1% decrease in net sales over the opening six months of 2013, the company’s worst first half showing since 2004. Net sales totaled 671.5 million euros (US$891.9 million) over the first six months, compared to 764.1 million euros reported in the same period of 2012. Piaggio still earned a net profit of 25 million euros (US$33.2 million ) in the first half, but that’s a 26.1% drop from last year’s 33.8 million euros.

Moto Guzzi Taking the Motorcycle Show Experience to Airports to Promote the California 1400

A pair of muscular-looking V-Twin cruisers sit on a dais in front of a dramatically lit backdrop as attractive female brand representatives greet guests, answer questions and pose for pictures. This scene is fairly commonplace at convention centers during the motorcycle show season, but Moto Guzzi is taking the scenario to a new location: airports. Moto Guzzi is bringing the motorcycle show experience to select airports in Europe to promote its new California 1400 models.

Piaggio Multimedia Platform iPhone Connectivity Announced for Piaggio X10 Maxi-Scooter

Piaggio announced a new iPhone connectivity system set to debut on its new X10 maxi-scooter. The Piaggio Multimedia Platform (PMP) will be available as a kit for the 125cc, 350cc and 500cc versions of the Piaggio X10, and eventually may be introduced to other models in the Piaggio Group (which would include the brands Aprilia, Moto Guzzi and Vespa.) Designed by Re:Lab, the PMP system  turns an iPhone into an onboard computer and secondary display. The kit mounts the iPhone over the Piaggio insignia on the center of the X10′s handlebar which, from the rider’s perspective, puts it just below the scooter’s standard instruments.