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Piaggio Reports Q3 2011 Results

Piaggio announced a net profit of 46.3 million euros (US$63.3 million) over the first nine months of 2011. That represents a slight dip from the 46.7 million euros (US$63.8 million) over the same period of 2010, but still respectable numbers in the face of a shrinking market for motorcycles in Europe. The decrease in profit comes despite a 2.0% increase in net sales, with Piaggio taking in 1.20 billion euros (US$1.64 billion) over the first three quarters.

Piaggio Opening New Design Center in US

Piaggio announced it is opening a new design center in Pasadena, Calif., to be headed by Aprilia RSV4 designer Miguel Galluzzi. Roberto Colaninno, chairman and chief executive officer of  the Piaggio Group, announced plans for the new Advanced Design Center at a dealer convention for the Piaggio Group Americas in Miami, Fla. At the moment, North American customers usually have to wait a little longer before they receive new Piaggio models, with most models arriving on these shores months after they are available in Europe.

Ewan McGregor Stars in Ad Campaign for 2013 Moto Guzzi California 1400

Considering how much his films “Long Way Round” and “Long Way Down” for popularizing the GS, you’d think Scottish actor Ewan McGregor was a BMW guy. His friend and co-star in those two travelogues, Charley Boorman is a BMW brand ambassador, and it’d be easy to assume McGregor is as well. The truth is McGregor, well known for his love of motorcycles, is a much bigger fan of Moto Guzzi.