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MSF Begins Year-long Real World Motorcycle Safety Study

The Motorcycle Safety Foundation has started what it calls the first-ever naturalistic study of motorcycling, with 100 motorcycles equipped with data logging equipment to record real-world riding situations over the course of a year. The information will valuable data that will help shape the MSF’s rider education and rider training program and other safety initiatives. “Our priority with this research is to observe the participants on a day-to-day basis,” says Dr.

Left Side Story: A Double-Amputee Keeps His Racing Dreams Alive – Video

Australian rider Alan Kempster lost his right arm and leg in 1990 when an intoxicated truck driver crashed into his motorcycle. The accident changed Kempster’s life, but what it did not do was dampen his spirit and his love of racing. The determined Kempster rigged a racebike and returned to the track, not only competing against abled riders, but also winning.

Shakeup In The Kawasaki Media Relations Department

The public relations team at Kawasaki Motors Corporation led by Kevin Allen, Manager, PR + Brand Experience, has a new structure. Brad Puetz has been promoted to the position of Media Relations Supervisor and will be responsible for developing and implementing new public relations activities and new model launches. Greg Lasiewski will join the Advertising team as Senior Brand Communication/Sponsorship Specialist, managing the development and implementation of sponsorship, lifestyle and marketing programs for KMC.