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Kawasaki World Debut At AIMExpo

Kawasaki has chosen the 2014 American International Motorcycle Expo as the venue to make the world debut of a yet unannounced motorcycle model. The model launch will take place at the Orange County Convention Center in Orlando, Florida, this October 16-19.  “AIMExpo demonstrated last year that it can serve as the ideal platform for media and brand activities and Kawasaki will leverage this grand stage to reveal new products, as well as interact closely with dealers and consumers,” explains Kevin Allen, Kawasaki Manager, PR + Brand Experience. “We have some very exciting new product to share and AIMExpo is the perfect place to make these announcements.” Attendees will also witness the North American introduction of all-new vehicles in several categories from Kawasaki. Following the unveilings, all products will then be on full display for all to see inside Kawasaki’s booth (#2165) out on the AIMExpo show floor.  “Kawasaki joins an expanding list of key companies that sees AIMExpo as the perfect means to infuse energy into the powersports business in North America,” says Larry Little, Vice President and General Manager, Marketplace Events Motorcycle Group.

Kawasaki Will Live The Legend With The Lone Ranger

Concentrating on a “Live the Legend” campaign line, Kawasaki Motors Corp., U.S.A.  announced a tie-in with The Lone Ranger, starring Johnny Depp and Armie Hammer. The powersports manufacturer will use this re-imagining of the classic story to carry product messages for its off-road motorcycles, four-wheel vehicles and street motorcycles.

2013 AMA Supercross Anaheim 2 Race Report

Ryan Villopoto claimed his first win of the 2013 AMA Supercross season and his first since the knee injury at last year’s Seattle round that kept him out of the 2012 AMA Motocross championship. The victory in front of 37,789 fans at Angel Stadium in Anaheim, Calif., made up for his disappointing 16th place finish two weeks earlier at the same site. His Monster Energy Kawasaki teammate Jake Weimer held the early advantage in the main event, taking the holeshot ahead of the Honda Muscle Milk duo of Justin Barcia and Trey Canard.