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Polaris Reports Q1 2012 Results

Polaris Industries reported a 44% increase in on-road vehicle sales revenue and a 40% increase in North American Victory Motorcycle unit sales over the first quarter of 2012. According to Polaris’ first quarter report, its on-road vehicle division (which consists of the Victory and Indian motorcycle brands as well as electric vehicle brands GEM and Goupil) generated $64.7 million in sales revenue, compared to $44.9 million reported in the same quarter of 2011. Of course, the Polaris didn’t yet own Indian, GEM or Goupil during that quarter last year, so the figures are a bit misleading.

2014 Indian Big Chief Custom Revealed in New York City

The rebirth of the Indian Motorcycle Manufacturing Company continues with the unveiling of the first new custom model under Polaris Industries ownership at the New York City International Motorcycle Show. Dubbed the Indian Big Chief Custom, the one-off special is a showcase for the brand’s Genuine Indian Accessories, offering a glimpse of the possibilities for customization. The Indian Big Chief Custom was created by a crew led by the head of Polaris’s Industrial Design team Greg Brew from a 2014 Chief Classic.

Polaris Reports Q1 2014 Sales Results

Polaris Industries reported a 52% increase in motorcycle revenues over the first quarter of 2014, thanks in large part to the addition of Indian Motorcycles. Motorcycle sales generated $78.9 million in sales revenue for Polaris, compared to $51.8 million in the same quarter last year. The key thing to remember however, is Indian Motorcycles wasn’t relaunched until late summer, so last year’s first quarter sales were made up almost entirely of Victory Motorcycles.