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EICMA 2012: Introducing the Brutus, the Two-Wheeled SUV

You’d be forgiven if you thought the motorcycle pictured here was a Husqvarna on steroids. No, despite the red and white colors and Husky’s recent reputation for showcasing surprising concept models at EICMA (such as the Mille 3 in 2010 and the Baja at this year’s show), the bike shown here is an all new model called the Brutus from a company called Over. Designed by Alessandro Tartarini, formerly Lambretta designer and son of the founder of Italian motorcycle company Italjet, the Brutus is a pre-production concept that has been described as being a two-wheeled SUV.

Steve Lawler Becomes Husqvarna Motorcycles Brand Manager

In the latest demonstration of Husqvarna’s dedication to growth, the iconic brand is proud to announce Steve Lawler as the new North American brand manager. Lawler, who is a long-time veteran of the motorcycle and powersports industry, is now officially on board with Husqvarna Motorcycles North America, Inc. and will be based out of the all-new facility in Murrieta, California.

Husqvarna Baja Concept Unveiled at New York IMS

Husqvarna has unveiled a new dual-sport concept at the New York stop of the 2012 International Motorcycle Shows. At first glance, the Husqvarna Baja Concept appears similar to the Moab concept unveiled at the 2011 EICMA Show last November. Both models are aesthetically inspired by Husqvarna motorcycles from the ’70s and especially Steve McQueen‘s Husqvarna H400 famously immortalized on the cover of Sports Illustrated.