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BMW Sells Husqvarna to Pierer Industrie AG

The BMW Group has announced the sale of 110-year old Husqvarna Motorcycles to Austrian-based Pierer Industrie AG. “The BMW Group signed a purchase agreement with Pierer Industrie AG (Austria) for the acquisition of Husqvarna Motorcycles. The acquisition will proceed subject to approval by anti-trust authorities.

Day 1 Dakar 2014: Barreda Draws First Blood

Team HRC’s Joan Barreda on the Honda CRF450 Rally, got off to a storming start in day one of the 2014 Dakar rally, clocking up the fastest time of all the 175 riders at the first time-check. The former Husqvarna rider who moved to Honda in the middle of the season inaugurated his 2014 Dakar with an acrobatic performance. The motorcycle competition was expected to be wide open, and that is indeed what the classification shows after the opening stage. It was a very early start for the Rally Dakar. The pack of riders headed off at four in the morning on a long 251 miles that took them towards the vibrant city of Rosario for the start of the 112 mile special.

McQueen’s Husky on the Auction Block

Thirty-two years after his death, Steve McQueen still reigns as the coolest movie star to ever ride a motorcycle. One of his preferred brands was Husqvarna (another, seen here, was Triumph) and to the delight of motorcycle enthusiasts and McQueen fans alike, one of his bikes will soon be in the hands of a new owner. This 1970 Husqvarna 400 Cross owned and ridden by Steve McQueen will be up for auction on January 10th, at Bally’s Hotel & Casino in Las Vegas, by Bonhams. The motorcycle comes with an exhaustive quantity of documents supporting its provenance and authenticity.