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Reunited: Husqvarna and Husaberg Merge

When Pierer Industrie AG purchased Husqvarna from BMW in January, it was obvious some major changes were on their way. Pierer Industries AG is owned by Stefan Pierer, who happens to be chief executive officer of KTM, which also happens to be the parent company of Husaberg. That’s three European motorcycle manufacturers with strong off-road lineages in the same family.

2019 Husqvarna Svartpilen 701 Review – First Ride

In this case, less really is more Credit: Videos by Sean Matic Husqvarna’s US media guy, Andy Jefferson, is a little worried about Husqvarna’s name recognition in the States, though worried is probably not the right word. More like “interested in” or “amused by.” Husqvarna’s been selling bikes in the US for decades (Andy raced them in the early ’80s), but it still seems like the few Americans who do recognize the name Husqvarna associate it with chainsaws and sewing machines. Dirtbike people have no excuse since Husky’s won a couple of US championships lately.

2018 Husqvarna Vitpilen & Svartpilen 401 First Ride Review

Fresh Swedish styling on proven Austrian performance Credit: Photos by Evans Brasfield Husqvarna, a company better known for its off-road bikes – or chainsaws, depending on who you ask – made big waves in the motorcycle world three years ago when the Austrian-owned Swedish brand announced it would enter the street bike market with concepts of its Vitpilen and Svartpilen models. Fast forward to EICMA last November, and there they were, in the flesh and on the floor – real motorcycles. 2018 Husqvarna Svartpilen 401 Editor Score: 89.75% Engine 18.5/20 Suspension/Handling 14.0/15 Transmission/Clutch 9.0/10 Brakes 9.5/10 Instruments/Controls 3.0/5 Ergonomics/Comfort 9.0/10 Appearance/Quality 8.75/10 Desirability 9.0/10 Value 9.0/10 Overall Score 89.75/100 2018 Husqvarna Vitpilen 401 Editor Score: 85.75% Engine 18.5/20 Suspension/Handling 14.0/15 Transmission/Clutch 9.0/10 Brakes 9.5/10 Instruments/Controls 3.0/5 Ergonomics/Comfort 7.0/10 Appearance/Quality 7.75/10 Desirability 8.5/10 Value 8.5/10 Overall Score 85.75/100 Admittedly, at first I was less than impressed, and after elbowing my way through the crowd to see what all the fuss was about, I was still left scratching my head, somewhat disappointed – like a kid who got Irish Spring soap and a pack of fresh tighty-whiteys for Christmas.