2013 Husqvarna Tc449 on 2040-motos

Moto blog

BMW Sells Husqvarna to Pierer Industrie AG

The BMW Group has announced the sale of 110-year old Husqvarna Motorcycles to Austrian-based Pierer Industrie AG. “The BMW Group signed a purchase agreement with Pierer Industrie AG (Austria) for the acquisition of Husqvarna Motorcycles. The acquisition will proceed subject to approval by anti-trust authorities.

Reunited: Husqvarna and Husaberg Merge

When Pierer Industrie AG purchased Husqvarna from BMW in January, it was obvious some major changes were on their way. Pierer Industries AG is owned by Stefan Pierer, who happens to be chief executive officer of KTM, which also happens to be the parent company of Husaberg. That’s three European motorcycle manufacturers with strong off-road lineages in the same family.

2012 Husqvarna 900 Streetbike Testing

Motorcycle manufacturers have a different take on the word “spy”. For most people, when we hear the word “spy”, we picture covert operatives hiding in the shadows, trying to ferret out someone’ top secret information. The OEMs however, seem to use the other definition of “spy”, as in “to observe”.