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EICMA 2012: Introducing the Brutus, the Two-Wheeled SUV

You’d be forgiven if you thought the motorcycle pictured here was a Husqvarna on steroids. No, despite the red and white colors and Husky’s recent reputation for showcasing surprising concept models at EICMA (such as the Mille 3 in 2010 and the Baja at this year’s show), the bike shown here is an all new model called the Brutus from a company called Over. Designed by Alessandro Tartarini, formerly Lambretta designer and son of the founder of Italian motorcycle company Italjet, the Brutus is a pre-production concept that has been described as being a two-wheeled SUV.

EICMA 2013: Husqvarna 701 Prototype

In what direction Husqvarna’s going with this prototype we don’t really know. Husky hasn’t released any factual information about the company’s 701 prototype except for some existential blather on the company’s Facebook page. “It is a glimpse of the future Husqvarna design direction, the philosophy that future Husqvarna’s will follow, where the surfaces of the bodywork are understated, focusing on simplicity.” That’s more bodywork than we’ve seen on any modern Husky.

2019 Husqvarna Svartpilen 701 Review – First Ride

In this case, less really is more Credit: Videos by Sean Matic Husqvarna’s US media guy, Andy Jefferson, is a little worried about Husqvarna’s name recognition in the States, though worried is probably not the right word. More like “interested in” or “amused by.” Husqvarna’s been selling bikes in the US for decades (Andy raced them in the early ’80s), but it still seems like the few Americans who do recognize the name Husqvarna associate it with chainsaws and sewing machines. Dirtbike people have no excuse since Husky’s won a couple of US championships lately.