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BMW Sells Husqvarna to Pierer Industrie AG

The BMW Group has announced the sale of 110-year old Husqvarna Motorcycles to Austrian-based Pierer Industrie AG. “The BMW Group signed a purchase agreement with Pierer Industrie AG (Austria) for the acquisition of Husqvarna Motorcycles. The acquisition will proceed subject to approval by anti-trust authorities.

2019 Husqvarna Svartpilen 701 Review – First Ride

In this case, less really is more Credit: Videos by Sean Matic Husqvarna’s US media guy, Andy Jefferson, is a little worried about Husqvarna’s name recognition in the States, though worried is probably not the right word. More like “interested in” or “amused by.” Husqvarna’s been selling bikes in the US for decades (Andy raced them in the early ’80s), but it still seems like the few Americans who do recognize the name Husqvarna associate it with chainsaws and sewing machines. Dirtbike people have no excuse since Husky’s won a couple of US championships lately.

2018 Husqvarna Svartpilen 701 and Vitpilen 701 Spied

Credit: Photos by BMH-Images When Husqvarna introduced the production models of the Svartpilen 401 street-scrambler and Vitpilen 401 café racer last November, which are based on KTM’s 390 powertrain, we figured it was only a matter of time before we saw larger versions using Husky’s 701 engine. Husqvarna had already presented a Vitpilen 701 in concept form a year earlier, so we were not entirely shocked when we received spy photos of a near-production version (above right) alongside its sibling, a Svartpilen 701. The Vitpilen 701 being tested doesn’t stray too far from the original concept.