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MSF Begins Year-long Real World Motorcycle Safety Study

The Motorcycle Safety Foundation has started what it calls the first-ever naturalistic study of motorcycling, with 100 motorcycles equipped with data logging equipment to record real-world riding situations over the course of a year. The information will valuable data that will help shape the MSF’s rider education and rider training program and other safety initiatives. “Our priority with this research is to observe the participants on a day-to-day basis,” says Dr.

Brough Superior to Make Moto2 Debut at Silverstone

The Taylormade Brough Superior racebike will make its Moto2 racing debut at the British Grand Prix at the U.K.’s Silverstone circuit. Backed by insurance company Bennetts, the one-off entry will feature British Supersport racer Luke Mossey riding the Taylormade Carbon 2 racebike. Led by California-based but British-bred Paul Taylor and John Keogh, the Taylormade project was started to rethink the spark the impending relaunch of the Brough Superior brand as well as to explore new ways of designing prototype race machines.

Honda Reports 2013-2014 Sales Results

A strong fourth quarter helped Honda see a 9.8% increase in motorcycle sales and a 9.3% increase in motorcycle revenue for its fiscal year ended March 31, 2014. The Japanese manufacturer reported sales of 17.0 million motorcycles and ATVs over the fiscal year, up from the 15.5 million sold in the previous year. Honda’s worldwide motorcycle sales increased in each of the previous seven quarters going from 3.8 million in the Q2 last year to 4.5 million in the most recently completed quarter.