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MSF Begins Year-long Real World Motorcycle Safety Study

The Motorcycle Safety Foundation has started what it calls the first-ever naturalistic study of motorcycling, with 100 motorcycles equipped with data logging equipment to record real-world riding situations over the course of a year. The information will valuable data that will help shape the MSF’s rider education and rider training program and other safety initiatives. “Our priority with this research is to observe the participants on a day-to-day basis,” says Dr.

Honda Predicts 5% Increase in North American Motorcycle Sales in 2011-2012 Forecast

Honda Motor Co. announced its forecasts for the fiscal year ending March 31, 2012. Left out of Honda’s previous fiscal report because of the uncertainty created by the March 11 earthquake, the 2011-2012 forecast predicts a 63% decrease in net income compared to the 2010-2011 results.

Honda Zoomer X Prototype – New Ruckus Concept Revealed in Thailand

Honda Thailand unveiled a new prototype at the 2012 Bangkok International Motor Show showcasing the next generation of the Ruckus scooter. Known as the Zoomer in other markets, the Honda Ruckus is probably best known for its non-traditional scooter styling, with the usual tiny tires and wasp-like body replaced by a fat rubbers and exposed tube frame. The Honda Zoomer X maintains the original’s rugged-looking tires but instead of the exposed tubes, the Zoomer X has a boxy-looking structure, though like the original the space under the seat is exposed to the elements, so if you want to store something there you might have to break out the bungee cords.