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Hero MotoCorp Forms Joint Venture with Magneti Marelli

Indian manufacturer Hero MotoCorp is teaming up with electronic fuel injection expert Magneti Marelli in a new joint venture. Hero will hold a 60% share in the company with Magenti Marelli controlling the other 40%. The two companies are initially investing a combined US$8.5 million into the joint venture, with a planned  investment of US$27 million total over the next ten years.

The future. But we can't have it

It's no secret that we motorcyclists are getting older. We're ageing because less people are passing their bike test each year (roughly 30,000 last year compared to 50,000 for the 10 years before the new two-part test) and so not only is the pool not growing it's not even being replenished and so the average age isn't being diluted down by yoof. When the going gets tough in any situation, you really get to see who's got their shit-sorted and who's light enough on their feet to adapt to change.

What’s the deal with all those Pink Motorcycles?

Picture a Motorcycle in your mind, any Motorcycle. It could be one you own, want to own, one you’ve seen. Can you picture it?  What Brand is it?  What Model, year, how fast does it go?  You can probably picture each of these elements vividly.