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Press launches - the ugly truth. Part 3

So with an afternoon of sightseeing completed (a rare luxury on most launches) it's back to the hotel for the press conference. These are you usually long winded, tooth pulling affairs with Japanese technicians insisting on speaking their bestest engrish which only serves to elongate the proceedings. Nothing kills a presentation more than reading every word of a powerpoint slide verbatum, even thought the viewers can read exactly the same words (and probably a lot faster).  The Crossrunner presentation was mercifully brief and snappy followed by dinner in the hotel and a reasonably early night as everyone had already been up for twenty hours.

Do you remember Honda's EVO Blade?

I can remember exactly where I was when I first saw Honda's TT100 Evolution Fireblade: at the dinner table, reading MCN as a 16-year old lad and being told to put the paper down and get on with my dinner! I'm sure you appreciate why the lamb chops had to wait.. It was created by Honda to celebrate their 100th TT victory, however I'm pretty sure Honda had another agenda: to homologate it so they could put it up against the mighty new Yamaha R1 at the TT.

Stefan Bradl Rides Honda RC213V on Streets of San Francisco – Video

LCR Honda rider Stefan Bradl took to the streets of San Francisco on his MotoGP race bike for a video promoting the upcoming U.S. Grand Prix at Laguna Seca. Bradl, the runaway favorite to take home MotoGP rookie of the year honors this season, took his Honda RC213V out for a spin on San Franciscio’s Treasure Island before going for a ride down the city’s iconic Lombard St., no doubt using the steep, winding road as practice for Laguna Seca’s Corkscrew.