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Hero Honda Rebranded as Hero MotoCorp

Honda’s former joint venture in India has officially rebranded itself as Hero MotoCorp, revealing the company’s new logo and signaling the beginning of a new era for India’s largest motorcycle manufacturer. Formerly known as Hero Honda, the joint venture claims a share of nearly half of India’s two-wheeled vehicle market. Honda decided in late 2010 to end its 27-year partnership with India’s Hero Motors, buying out its 26% share for $855 million, about half the market price at the time.

AMA Supercross: 2012 Los Angeles Results

Chad Reed won his first race of the 2012 AMA Supercross season in Los Angeles but the victory was overshadowed by a first-lap collision that left Trey Canard and Ryan Morais with broken backs. Racing for Team Honda Muscle Milk, Canard was injured on the first lap after catching a piece of some signage. That forced him to single a triple jump, putting him in the path of Star Valli Yamaha rider Ryan Morais who landed on Canard from behind.

Teaser: 2012 Japanese Literbike Shootout – Video

The last time we assembled the superbike offerings from the Big Four Japanese manufacturers to determine the alpha male model was 2009. The CBR won that confrontation, but a lot’s changed since then. For 2012 Honda revamped the CBR1000RR, Yamaha added traction control to the R1, the GSX-R1000 lost a muffler and last year Kawasaki introduced an all-new ZX-10R.