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Next Revolution Max Harley-Davidson Sportster to Be Announced April 12

Possible names include 48X and Nightster Harley-Davidson will announce its next Revolution Max-powered Sportster model on April 12. The Motor Company dropped a short music-themed teaser video titled “Instrument of Expression,” to promote the announcement, and offer a few tantalizing glimpses of the new model. Harley-Davidson previously teased the next Sportster model last July, revealing a design with more traditional styling than the Sportster S.

Harley-Davidson Reports Q2 2012 Results

Harley-Davidson reported a net income of $247.3 million over the second quarter of 2012, a 29.7% increase from a profit of $190.6 million from the same quarter in 2011. The Motor Company sold 85,714 motorcycles worldwide in the quarter ended June 30, 2012, a 2.7% year-on-year increase from 83,396 units in 2011. U.S.

Harley-Davidson Dealers Top 2012 Pied Piper Prospect Satisfaction Index

Harley-Davidson dealerships topped the rankings for the 2012 edition of the Pied Piper Prospect Satisfaction Index, an industry benchmarking study examining how well dealerships treat customers, and turning shoppers into buyers. The Pied Piper PSI rated different manufacturers’ dealerships in a number of categories to produce an overall score. The study was conducted between July 2011 and April 2012 with 1,653 anonymous “mystery shoppers” gathering information at different dealerships across the U.S.