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Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.

Top Motorcycle News Stories of 2008

2008 was an interesting year in the world of motorcycles. But the biggest stories of 2008 have left some big questions for 2009. What’s in store for the New Year?

Music and Motorcycles Exhibit

The four-day “Music and Motorcycles” exhibit, presented by the Long Island Music Hall of Fame (LIMHOF), will be on public display at the Lighthouse Harley-Davidson dealership in Huntington Station, NY. The exhibit will feature memorabilia and motorcycles from many inductees from the LIMHOF including, Joan Jett, Billy Joel, Dee Snider, The Ramones, Darryl McDaniel of Run DMC and more. Billy Joel will be supplying several custom bikes, Twisted Sister have agreed to loan one of their motorcycles and a gas tank signed by Jett, Snider, Peter Tork of The Monkees, Gary U.S.